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benefit cosmetics down syndrome model - Benefit Cosmetics Down Syndrome Model

Benefit Cosmetics Down Syndrome Model

Benefit Cosmetics Down Syndrome Model

Benefit Cosmetics has a brand new emblem ambassador and style, Kate Grant, and she or he’s paving the way in which for inclusivity. The 20-year-old was once born with Down syndrome, and after profitable the Teen Ultimate Beauty of the World competition within the United Kingdom in 2018, she has been gaining an excellent social media following. The Ireland local is now additionally starring in Benefit Cosmetics’s Roller Line Lash marketing campaign during the United Kingdom and provoking her fans by means of following her goals of modeling. Among the encouraging feedback at the Instagram photograph come with enthusiastic endorsements like “Beautiful! Benefit and Katie leading the way!” and “Representation matters!”

It’s transparent that inclusivity is necessary to the emblem, and we are hoping this marketing campaign makes its method into the United States quickly. Keep studying to peer the brand new advertisements and a few behind-the-scenes footage of the shoot.

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