Herbal Essences Inclusive Packaging | POPSUGAR Beauty
Unless you might be visually impaired, you’ll have by no means regarded as the difficulties of showering with out having the ability to see. Procter and Gamble worker Sam Latif, who’s visually impaired, on the other hand, understood this as a day by day combat. Because shampoo and conditioner bottles are ceaselessly the similar dimension and form, it is laborious to tell apart between them if you end up not able to learn the label.
That’s why she teamed up with Herbal Essences to create shampoo and conditioner packaging with indentations at the bottles to make is more uncomplicated for individuals who can not depend on their sight. To lend a hand distinguish between the 2, the shampoo bottle has 4 vertical traces at the backside of the again label, whilst the conditioner has two rows of dots.
This inclusive new design will make it more uncomplicated for the 23 million other folks within the United States who’re visually impaired. Latif is happy she got here to Procter and Gamble along with her downside, telling Business Wire, “Every time I pick up this new bottle in the shower, I smile. Knowing for the first time in my life I can be so sure that its shampoo, that feels great, and I hope others experience this same feeling.”
See the brand new packaging forward.